What is property styling and how does it differ from interior decorating? | Property styling, also known as home staging, is the process of professionally furnishing and decorating a property specifically to maximise its appeal to buyers and achieve the strongest possible sale result. Unlike interior decorating, which is about creating a space that reflects the owner's personal taste, property styling is a strategic marketing tool. Every decision is guided by what will resonate with your target buyer and present best on camera and in person. |
Does property styling actually make a difference to my sale price? | Yes and the evidence is consistent. Styled properties typically sell faster and for a higher price than comparable unstaged homes. Research shows that professionally styled properties can achieve sale prices 10-15% higher than their unstyled counterparts. For a Melbourne property at the current median house price, that is a significant return on a relatively modest investment. Our clients consistently report that the cost of styling was one of the best decisions they made in the selling process. |
How much does property styling cost? | The cost depends on the size of your property, the level of styling required (full or partial) and the duration of your campaign. We provide detailed, transparent quotes after an initial consultation so you can make an informed decision with no hidden surprises. We are happy to work with a range of budgets and will always provide the best outcome for your investment. |
Do you offer a style now, pay later option? | Yes, we do. We understand that vendors often have significant costs associated with preparing a property for sale, and we want to make styling as accessible as possible. We offer a buy now, pay later arrangement through a third-party provider. Please contact us for more details. |
What is the difference between full and partial property styling? | Full property styling involves our team completely furnishing and decorating the property which ideal for vacant homes where there is no existing furniture. Partial property styling works with your existing furniture, supplementing it with our premium pieces, artwork and accessories to lift the presentation. During your consultation, we will recommend which approach will give you the best result for your specific property and circumstances. |
How long does the styling process take? | The installation itself is typically completed in a single day by our professional in-house team. Our initial consultation and proposal process usually takes 1-3 days from first contact. We recommend allowing at least 1-2 weeks from enquiry to installation where possible, though we will always do our best to accommodate urgent timelines. |
How long will the furniture stay in my property? | Our standard hire period is 6 weeks, which aligns with a typical sales campaign. If your property is still on the market at the end of the hire period, extensions may be available. Speak to our team about extension charges and we will do our best to accommodate. |
Do I need to be home during delivery and collection? | Not at all. You are welcome to be present, but most clients prefer to have access arranged through their real estate agent. |
Can you style a property I am still living in? | Absolutely. Our partial property styling service is specifically designed for occupied properties. We work around your existing furniture, supplement it with our pieces, and provide practical guidance on how to prepare and present the home for photography and each open inspection. We make the process as easy and unintrusive as possible. |
Do you offer home improvement services alongside styling? | Yes. Through our home improvement service, we can coordinate a range of trade services including gardening, cleaning, shower screens, mirrors, glass splashbacks, window furnishings and general repairs. Having everything managed under one roof saves you time and ensures everything is ready before the photographer arrives. |
Do you work with real estate agents directly? | Yes and we love working with great agents. We are reliable, professional and understand the pressures of a sales campaign. We also offer styling for rental listings, which can improve the quality of tenancy applications and the rental price achieved. If you are an agent interested in a preferred partnership arrangement, please contact us directly. |
Which areas of Melbourne do you service? | We primarily service the northern and western suburbs of Melbourne, with a strong focus within a 20km radius of Essendon. This includes Moonee Ponds, Strathmore, Pascoe Vale, Niddrie, Keilor East, Aberfeldie, Avondale Heights, Flemington, Brunswick, Coburg, Essendon and many surrounding suburbs. Please contact us to discuss your location. |
What happens if my property doesn't sell within the campaign period? | We will work with you. If your property is still on the market at the end of the hire period and our furniture has not been committed to another job, we will do our best to arrange an extension at cost. Our team will stay in communication with you and your agent throughout the campaign. |
